Client: World Wresting Entertainment (WWE)
"NXT Takeover Philadelphia "
Creative Director: John Jones & Julie Sbuttoni
Art Director: Josh Diaz
Finisher: Nina Chiofalo
Key Art : Steve Defino
Fight Card: Addam Mcginnis
Project Details: Branding for the Philadelphia NXT Takeover was an awesome challenge. The goal was to create branding that felt old and gritty, to appeal to the hardcore wrestling fans in Philly. Knowing that Philly is such an important city historically, I decided to go for a patriotic esthetic. The event visuals felt like we were paying homage to not only the city, but to the fans and the history of wrestling.
Client: World Wresting Entertainment (WWE)
"Triple H WM 37 "
Creative Director: John Jones
Art Director: Josh Diaz
Project Details: The opportunity to brand a pop culture icon was so exciting, I really wanted to pay homage and represent all his fans. Triple H is known as the ‘King of Kings’ and always adorns his famous iconic half skull crown . I had fun with this design and re-created his crown skull with some hidden fandom easter eggs for the die hards.
Client: 24 SEVEN
Pitch to National Geographic ‘Project Love’
Art Director: josh diaz
Project Description: I was asked to created key art for a pitch for a how who’s goal was to explore the scientific relationship between the heart and the brain when in love. The client wanted imagery that represented the brain connections made when a couple is in love. Displayed here are mock ups of digital and marketing assets.
The New Day – Kofi Kingston, Big E, and Xavier Woods have formed one of the most charismatic and in-ring gifted tag teams in the current era. The WWE is promoting them as possibly the best tag team in history, but it’s hard to ignore the dearth of quality tag teams during their runs, and that’s the lack of competition is the only thing holding them back from ranking higher.
One thing that makes New Day fans scream with love is the out of the box, funky, splash of colour and toons they brand themselves with. So we reached out to the team behind this surreal but stunning branding. Art director at WWE Corp, Josue Diaz shares the story behind his team’s work on this iconic design.
https://govisually.com/blog/wwe-tag-team-the-new-day-design-concept/
